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    Home » This and That » Paltrow’s GOOP Sticks to 150,000 Subscribers

    by Kathy Patalsky · updated: Mar 14, 2020 · published: Mar 1, 2009 · About 2 minutes to read this article. 1 Comment

    Paltrow’s GOOP Sticks to 150,000 Subscribers

    goop logo gwynethThe New York Post reported that:
    “GWYNETH Paltrow claims her Web site, Goop, pulls in 150,000 subscribers – but the leggy celebrity isn’t getting all those readers on her own. It turns out that Goop.com is a client of controversial advertising guru Peter Arnell. “

    Gwyneth PaltrowGOOP is the website of all things lifestyle by Gwyneth. She was unofficially quoted, aka eavesdropped on, at a recent party in NYC and said this:
    “I don’t want to be the next Martha Stewart, I just want to share advice. Goop has 150,000 subscribers now.”

    Keep reading for more on GOOP….

    GOOP, What Does it Mean Anyways??

    It drives me nuts that no one will tell up what the GOOP letters stand for. I can guess the G and P. But the double O?

    Anyways…

    Peter Arnell

    Apparently GOOP is a client of Peter Arnell, advertising guru behind such campaigns as Chrysler, DKNY and Con Ed.

    I enjoy Gwyneth’s weekly newsletters, although my one criticism is that I don’t quite know what she stands for. Yes I know she loves YOGA, used to eat a macrobiotic diet, but now adds butter to her peas. And she has a zen-like quest to life. With the occasional fashion minded obsession. But Gwyn is very shy about telling us flat out what she represents these days. There is no preaching of a certain diet and barely even a “this is how I live my life.” attitude. She just kinda throws out random ideas and advice about what is on her mind today. Very blog-like of her.

    …It’s so random, yet I love GOOP. I will continue to watch where this brand goes. And whether or not Gwyn really opens a gym in downtown NYC…

    « How to Roast a Pepper 101
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    About Kathy Patalsky

    Hey there! I'm Kathy, lover of kitty cats, weekend baking, 90's movies, travel, beach fog and foamy lattes. Since 2007, I have been sharing my vegan recipes and photos. My goal is to make your cooking life a little easier, delicious - and plant-loaded - while sharing some LIFE and conversation along the way.

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    Reader Interactions

    Comments

    1. yasmin says

      March 02, 2009 at 12:51 am

      I read somewhere GOOP just stands for Gwyneth’s initials – the double o’s are for her middle names or something.

      Reply

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