The New York Post reported that:
"GWYNETH Paltrow claims her Web site, Goop, pulls in 150,000 subscribers - but the leggy celebrity isn't getting all those readers on her own. It turns out that Goop.com is a client of controversial advertising guru Peter Arnell. "
GOOP is the website of all things lifestyle by Gwyneth. She was unofficially quoted, aka eavesdropped on, at a recent party in NYC and said this:
"I don't want to be the next Martha Stewart, I just want to share advice. Goop has 150,000 subscribers now."
Keep reading for more on GOOP....
GOOP, What Does it Mean Anyways??
It drives me nuts that no one will tell up what the GOOP letters stand for. I can guess the G and P. But the double O?
Anyways...
Peter Arnell
Apparently GOOP is a client of Peter Arnell, advertising guru behind such campaigns as Chrysler, DKNY and Con Ed.
I enjoy Gwyneth's weekly newsletters, although my one criticism is that I don't quite know what she stands for. Yes I know she loves YOGA, used to eat a macrobiotic diet, but now adds butter to her peas. And she has a zen-like quest to life. With the occasional fashion minded obsession. But Gwyn is very shy about telling us flat out what she represents these days. There is no preaching of a certain diet and barely even a "this is how I live my life." attitude. She just kinda throws out random ideas and advice about what is on her mind today. Very blog-like of her.
...It's so random, yet I love GOOP. I will continue to watch where this brand goes. And whether or not Gwyn really opens a gym in downtown NYC...
