HealthyHappyLife.com

  • recipes
  • cookbooks
  • about
  • subscribe
  • mom life
  • travel
  • blogging
  • videos
  • free gift!
  • shop
menu icon
go to homepage
  • recipes
  • cookbooks
  • about
  • subscribe
  • mom life
  • travel
  • blogging
  • videos
  • free gift!
  • shop
search icon
Homepage link
  • recipes
  • cookbooks
  • about
  • subscribe
  • mom life
  • travel
  • blogging
  • videos
  • free gift!
  • shop
×
  • This Is What Five Years of Motherhood Does to a Career Girl
  • Plant-Based Recipes for Hot Summer Days
  • Simple Vegan Cacio e Pepe Pasta - One-Pot Meal
  • Summer Dress Try-On: My Favorite Twirl-Tested, Celebration-Worthy Picks
  • Face: What Our Skincare Routines Say About Modern Motherhood
  • Still Obsessed: My Rothy’s Code + Review (2025)
  • My Pandemic Baby Is Graduating Preschool
  • 5 Comfy-Cute, One Piece Swimsuits - Long Torso Edit
  • Spring Fling: Best Garden & Outdoor Finds for Your Home & Kids
  • Plant-Based Protein Sources: The Ultimate Guide // Back to Basics Series
  • Overthinking Won't Save You — But This Might
  • Creative Mom Working From Home: Glitter, Chaos, & On-Brand Post-its
Home » This and That

Healthy NBCU Unveiled. Wellness Content Fast Track.

by Kathy Patalsky · updated: Nov 7, 2019 · published: Oct 15, 2009 · About 3 minutes to read this article. Leave a Comment

The headline today in my AdWeek Daily Email: "NBCU Makes 'Healthy' Choice: Marketing drive aims to connect consumers, employees and advertisers with health and wellness content."

When I read this I shook my head in approval and thought, "Finally, mainstream media is starting to get it! America demands health and wellness based content." Lauren Zalaznick, president, NBC Universal Women and Lifestyle Entertainment Networks said,

"Now more than ever consumers are striving to take charge of their well-being."

All Aboard!
It's true: consumers want to see more content that will help them achieve a healthier life. I hope more networks jump on board and start embracing health and wellness rather than fearing it. Want more info on what this new initiative means for NBCU? Click ahead...

Healthy NBCU: Healthy (Marketing) Initiative.
So yes, this announcement is filed under the term "marketing initiative". But don't fret. This is a good thing. Health and wellness based advertisers will be put on the fast track to marketing their products. So instead of a sugar-snacks-and-sweets sponsored programming, you may see healthy products and wellness lifestyle brands. Adweek reports this:

"The health initiative, unveiled at a New York breakfast gathering today, will provide marketers one-stop shopping for health and wellness content across multiple NBCU assets including Today and Biggest Loser on NBC; Dance Your Ass Off on the Oxygen cable network; and the women's focused iVillage, which is developing a new microsite devoted to health-related issues. NBC's perennial public service campaign, The More You Know, will also be devoted to health themes for the next year."

The More You Know.
An interesting features of this marketing initiative is that Adweek reports, "NBC's perennial public service campaign, The More You Know, will also be devoted to health themes for the next year."

The program is being coordinated by Women@NBCU. They call health and wellness a "red hot category".

One of the first big sponsors: Campbell Soups. Their new lower sodium "heart healthy" soups will be featured on the Today Show, and that's only the beginning...

..Might I suggest to NBCU: Feature a few vegetarian based sponsors and content. More and more people are becoming curious about eating less meat. Or no meat or animal products at all. How innovative and progressive it would be for NBC Universal to be one of the first major networks to seriously discuss this growing hot topic.

I'll be watching.

Read the entire article by AdWeek here.

Read the official press release:
"NBC Universal Makes an Unprecedented Commitment to Health and Wellness."

More This and That

  • Mother's Day 2021
  • The Other Side of the Pandemic: Grandparents, Anxiety & Hope
  • pink pitaya smoothie
    FV Meals: Summer Challenge
  • Vegan in 2019: Meal Plans

About Kathy Patalsky

Hey there! I'm Kathy, lover of kitty cats, weekend baking, 90's movies, travel, beach fog and foamy lattes. Since 2007, I have been sharing my vegan recipes and photos. My goal is to make your cooking life a little easier, delicious - and plant-loaded - while sharing some LIFE and conversation along the way.

Hi, I'm Kathy! I'm so glad you are here! I've been sharing my vegan life and recipes here on the blog since 2007...

More about me →

my cookbooks
my books

Latest Posts

  • The Ultimate Copenhagen with Kids Guide: Where to Stay, Eat & Play
  • Back to Basics: The Ultimate Guide to Vegan Egg Replacers
  • kathy patalsky hbd 44 joy
    I Bought Myself a Cameo for My Birthday - And No, I Haven't Watched it Yet
  • Easy English Muffin Pizzas for Kids (Vegan & Kid-Approved!)

Trending

  • All Posts
  • appetizer
  • Mom Life
  • recipes
  • personal
  • dessert
  • holiday
  • Smoothies
  • snacks
  • kid recipes
  • kid crafts
  • salad
  • Sandwiches
  • entree
  • 101 Things I Love. Happiness Reflection.
  • 5-Minute Skillet Chickpeas
  • Vegan Dining at Disneyland - 2023 - Complete List!
  • 7 Tips for Fluffy Cinnamon Rolls
  • avocado toast with mushrooms
    Mushroom Avocado Toast
  • peanut butter chickpeas
    Easy Peanut Butter Curry Chickpeas

Footer

↑ back to top

About

  • about kathy
  • press
  • © 2024 polished dc, llc
  • Privacy Policy | Terms & Conditions

Newsletter

  • sign up..
  • subscriber gift: vegan cheat sheets!

Contact

  • work with me

Goodies

  • shop
  • cookbooks
  • finding vegan
  • videos