The latest athletic shoe ‘innovation’ to hit the mainstream market and media: Reebok’s EasyTone shoe. The edgy commercial promises ‘a better butt’ as well as more toned calves and thighs. At around $100 a pair, you have to ask yourself: will these shoes buy me a better butt? Or is it just a whole lotta hype? My analysis ahead…
The Claim: “Get a better butt and legs with every step”. Emulates walking on sand.
The Ad: “88% of men are speechless.
76% of women jealous.
EasyTone helps you get better legs and a better butt with every single step.”
The Science. I’ve tried similar shoes to these. They were marketed as ‘the better butt’ shoe. But this is the first time I’ve seen a mainstream brand like Reebok bring the ‘better butt shoe’ to a mainstream market. After wearing shoes similar to Reebok’s (similar curved foot pads), I can attest that the fact that you will feel a difference when you walk around in these shoes. You’re working muscles that you wouldn’t normally be working when walking around in a tennis shoe. It is a bit like walking on sand. And yes, your butt muscles can feel it. Walking does become a bit more challenging. The feeling of ‘toning’ is there. But here’s the rub for the ‘better butt’ promise…
Any trained physical trainer will tell you: “It doesn’t matter how much you work your butt muscles, if you don’t trim the fat, you won’t be able to see the tone. And have an, aka ‘better butt'” So it all depends on what you are trying to achieve. What does ‘better’ mean to you? If you are simply trying to build butt and leg muscles during your everyday walking activities, these shoes may be for you. But if you want a ‘better butt’ and are currently a few pounds over your target weight, don’t expect these to be miracle shoes. And if you wear your traditional workout shoes and go to the gym, you’ll probably get better results that not going to the gym and just walking around in these shoes.
I’m all for strength training, but shoes that promise a ‘better butt’ kinda get me down. I wish Reebok had marketed them as shoes that work your muscles and assist you in building muscles. Not simply ‘get a better butt’. Building healthy muscles shouldn’t be about looking a certain way, it should be about building your strength and overall physical fitness of your body.
OK, off my shoebox, er, soapbox….
So, Should you buy a pair???
If you are already looking into purchasing a new $100+ pair of athletic shoes, I’d give these a look. But be warned-you will need a while to get used to the feel of these shoes. They really do feel different on your feet. And guess what, you probably won’t be able to use these shoes for much more than walking around town and running errands-not running marathons. So if you are looking for an all-purpose ‘cross trainer’ shoe, I’d skip this one.
Who this Shoe is for. If you are simply looking for an everyday casual wear shoe that will boost your muscle usage while you walk, go for Reebok EasyTone. There are several trendy styles and colors to choose form. With names like “Go Outside” “Inspire” and “Rush” you can see that Reebok is trying to market this shoe to the busy individual who is focused on everyday wellness and health. And guess what, you can even buy a flip-flop version of the shoe for around $60. Same effect, less shoe. Beach ready. But wait, if you are at the beach you probably don’t need a flip-flop that emulates walking on sand. Hmm…
The Moral of the Shoe Story…. Anything that promises a ‘better body’ with little work by you is usually just hype. I mean you do have to wear these shoes and walk around in them a lot to get the toning effects. Wearing them while watching TV, won’t cut it. And like I said, it doesn’t matter how much muscle you have if your body weight isn’t at an ideal state to begin with. The good news: muscle burns more calories than fat, so adding muscle tone will assist with weight loss. But you must lessen the body fat before you can truly see the muscle tone. Good habits for wellness (and a better butt): diet, exercise and a lot of walking around…in the shoe or not, your call….
Reebok’s EasyTone Website
As a guy, the advert caught my attention, but that's hardly surprising!
Even so, my girlfriend was keen to buy a pair as part of her new weight loss regime. The real appeal for her is that easytones are a more affordable alternative that look like normal trainers unlike the other makes of exercise shoes.
I'll be quite honest, when I saw this commercial (and I'm a typical college age guy), I was kind of excited to see the commercial (since you get to see a close up of her butt). But really… the model has a flat butt. Don't get me wrong, I don't like it when girls have a lot of 'junk in the trunk', but this girl has none. I wouldn't want girls to aspire to having this body type.
But beyond my own personal opinion of model, the shoe is lame. I mean… really… how is a shoe going to give you a better butt? It's walking around with ankle weights all day. Why would you do it? Why would you make your entire day a little more uncomfortable instead of just going to the gym and doing some exercises (or doing them whenever)? Do extreme runners/walkers have the best looking butt? I don't think so. Just like Arnold, having the biggest firmest muscles isn't the most attractive.
Like you said Kathy, it's hype, and I'm annoyed that I can't watch my hulu programs w/o this constant commercial. Like… do I really want to be annoyed with this girl that assumes I would be staring at her butt when I'm not? Don't get me wrong, it's kind of funny, but after seeing it a few times, I can't help but to get thoughts of how they are using their marketing to make me feel like I would be taking every chance I could to stare. I wouldn't, not to a more attractive girl, and not to her especially.
No, a better butt would definitely be rounder and perkier. If you're not fighting a flat butt, then you're lucky already. (Sorry.) I just hope they make these for men!
ace.maler-
Not a product placement. I do not do paid product placement reviews of any kind on my blog. All my reviews are done out of my true and unbiased opinions.
This really wasn't a review, but a commentary piece. I just found the commercial fascinating as I have been seeing the ads pop up everywhere.
I like to comunicate my skepticism about products that offer "a better you" just by purchasing them. I do not own these shoes (as I stated in my post) nor do I plan on purchasing them. But I have tried similar arched sole shoe products, and thus wanted to give my insight.
Are the shoes vegan? Well, yeah. The product description says they are made with synthetic leather and other synthetic materials. fyi.
So again, not an ad, just commentary on mainstream wellness/fitness marketing. …I personally didn't think I was very kind to the shoe, I mean you certainly can't buy a "better butt".
Kathy
No offence, but this reads like a product placement. Are the shoes even vegan?