
Today I'm sharing my Broccoli / Birthday Cake Theory, aka: The Secret to Find Your Niche (Again, or for the First Time).
Lately, I canโt stop thinking about Taylor Swiftโs โshiny bugโ theory.
Yes, of course Iโm weaving Taylor into this intro โ itโs perfect.
Taylorโs Shiny Bug Theory
No one really knows what it means. Hereโs how it started: "Taylor announced a limited-edition vinyl set called The Life of a Showgirl: The Shiny Bug Vinyl Collection."
It was one of those cryptic Easter eggs she drops that sends the internet spiraling.
But I get part of it. Itโs a metaphor for distraction. For how one tiny, glittery thing can pull focus from the whole story.
And honestly? Thatโs how content creation feels right now.
Everywhere you look, something shiny is flying by: a new trend, a new sound, a new strategy, a new โmust-postโ topic. Itโs the digital version of a shiny bug fluttering through your feed. You canโt help but stare. You forget what you were even doing.
Which brings me to my own culinary metaphor: The Broccoli and Birthday Cake Theory.
Not as cool as โshiny bug,โ but mine all the same.
(Side note: I still say the shiny bug has something to do with a musical. Sheโs got Broadway energy. Anyway.)
Broccoli vs. Birthday Cake: How to Find Your Thing
Ok, here's my find your niche deep dive. Because it's a huge part of creating art, sharing your story and connecting online and even in person.
Picture this: you walk into the kitchen and someone says, โHey, can you grab me the broccoli?โ
You nod. Easy enough.
But as soon as you walk in, you see it โ on a teal glass platter, a giant, glitter-covered birthday cake. Layers of frosting, sprinkles, candles, maybe even a sparkler or two.
You freeze.
Your brain immediately goes, Oh right, the cake. Everyone loves cake.
You forget why you walked in.
You stand there wondering if you should just bring the cake instead. After all, who doesnโt love cake? That must be what people want.
Meanwhile, the broccoli โ the thing you came in for โ is literally in your hands. You bought it. And you know exactly what to do with it. But now youโre second-guessing it because the cake looks cooler, safer, trendier.
If the camera panned out, youโd see it: your whole kitchen is broccoli green. The fridge is stocked with it, the cookbook is open to a broccoli recipe, and thereโs a steamer basket on the stove. This is your thing. Itโs been here all along, but you got distracted by the cake.
Shiny Cake-y Things in Your Feed
Thatโs what the online world feels like right now, birthday cake everywhere.
Trendy, viral, sugar-coated ideas that feel safe because they already got a thousand likes somewhere else. Meanwhile, your โbroccoliโ .. the weird, wonderful, deeply you thing you actually care about โ is sitting right there, waiting for attention.
The path to creating something magical isnโt paved in frosting. Itโs paved in broccoli. So no, Iโm not telling you to make literal broccoli content (unless thatโs your thing). Iโm saying: whatever your โbroccoliโ is, the thing you talk about nonstop, the thing you notice, the thing you canโt stop analyzing. Guys!! Thatโs your content. Thatโs your magic.
Zoom Out
And yes it might change. So zoom out if you ned to. Instead of that cookie recipe you made yesterday and can't stop thinking about - go with desserts. Instead of that weird group chat that boggles your mind - go female friendships and mom relations.
The "Find Your Niche" Secret
Your broccoli is what people will actually remember.
The cake gets applause, but it fades fast because it's not actually your thing.
The broccoli feeds people. It builds trust. Itโs your real passion, the thing that gives your work flavor and depth. It might not be what the algorithm rewards first, but itโs what the right audience is starving for.
So hereโs the move:
Stop chasing the cake. Cook the broccoli. Season it, style it, make it yours, but donโt cover it in sprinkles just because everyone else did. Thatโs how you find your creative thing again. Pay attention to whatโs already in your hands.
Are we so sick of this metaphor??? Sorry. You know I get into metaphors and can't get out, lol.
The Niche Takeaway
The internet rewards cake.
But the world runs on broccoli.
Post the thing you canโt stop thinking about โ even if itโs green, weird, or unpopular.
Thatโs your secret ingredient.
Or another way to say it, You Niche is Yourself - Gary Vee Video. All the wild and weird things that make up you. We love a broccoli in a world of buttercream layer cakes.

Now go make some yellow cake cupcakes...
ps. I am going to say it again: post the thing you canโt stop thinking about -- even if itโs weird.
I cannot wait to hear about what lights you up.

























































































































































































































































































































































































